Difference between revisions of "AdverGaming"
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===Below the line (BTL) AdverGaming=== | ===Below the line (BTL) AdverGaming=== | ||
| + | Common examples of below the line advergaming include traditional in-game advertising and recruitment tools. The subjects that are advertised for this type of advergaming may be for commercial, political, or educational purposes. For the technique of advertising with-in the game advertisements like billboards or fliers and sponsored product placement with the interplay between the player and these elements permit for a great degree of virtual advertisement. | ||
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| + | In game below the line advergaming can potentially lower costs that the makers of the game confront with and which can reduce the cost of the game for the customers. The challenge here is to find the perfect balance for the amount of advertising so that the gamers do not gain a sense of irritation from the advertising. | ||
===Through the line (TTL) AdverGaming=== | ===Through the line (TTL) AdverGaming=== | ||
==References== | ==References== | ||
Revision as of 04:02, 10 December 2011
Contents
Types of AdverGaming
Advergaming is exacting it sounds advertising plus gaming. This is basically the practice of using advertising techniques in games and game play. With the bloom of the information revolution and the internet bubble the use of advergaming has greatly increased. One of the most widely used purposes of advergaming is to reinforce certain brands and encourage frequent and/or repeated traffic to the websites and/or games. Advergaming is used by marketers to help collect data and with the possibility of further promotion by " word of mouth" with the gamers and their friends are also considered. Games for advertising are sometimes looked at as a type of serious game because these types of games have a strong influence either educationally or training purposes other than solely entertainment.
Above the line (ATL) AdverGaming
Common examples of about the line advergaming include promotional software in hope that potential customers will be attracted by the game and spent more time playing the game which could be on the company’s website or hope that the customer becomes more product aware.
These games themselves often all about featuring the company’s product and are sometimes redrafted arcade classics or may be originally programmed for the company.
Below the line (BTL) AdverGaming
Common examples of below the line advergaming include traditional in-game advertising and recruitment tools. The subjects that are advertised for this type of advergaming may be for commercial, political, or educational purposes. For the technique of advertising with-in the game advertisements like billboards or fliers and sponsored product placement with the interplay between the player and these elements permit for a great degree of virtual advertisement.
In game below the line advergaming can potentially lower costs that the makers of the game confront with and which can reduce the cost of the game for the customers. The challenge here is to find the perfect balance for the amount of advertising so that the gamers do not gain a sense of irritation from the advertising.
