Difference between revisions of "8tracks"

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=== Legality ===  
 
=== Legality ===  
  
In order to comply with the [[Wikipedia:Digital_Millennium_Copyright_Act|Digital Millennium Copyright Act]] of 1998, 8tracks has licenses with [[Wikipedia:American_Society_of_Composers,_Authors_and_Publishers|ASCAP]], [[Wikipedia:Broadcast_Music,_Inc.|BMI]], and [[Wikipedia:SESAC|SESAC]]. Since the site is non-interactive, such compliance is able to hold. This allows the site to transmit publicly released sound recordings as long as certain conditions are met. For example, there is a limit on the number of songs by a certain artist during a three-hour time period, and the site pays 1/7 of a cent in royalties for every track streamed <ref name = licensing> [http://8tracks.com/licensing 8Tracks: Licensing] </ref> <ref>http://www.inquisitr.com/2569/8tracks-muxtape-without-the-legal-muckiness/  </ref>. Listeners are only able to skip an allotted number of tracks per hour, and the listener cannot determine the sequence the mix is heard <ref name = licensing/>.
+
In order to comply with the [[Wikipedia:Digital_Millennium_Copyright_Act|Digital Millennium Copyright Act]] of 1998, 8tracks has licenses with [[Wikipedia:American_Society_of_Composers,_Authors_and_Publishers|ASCAP]], [[Wikipedia:Broadcast_Music,_Inc.|BMI]], and [[Wikipedia:SESAC|SESAC]]. Since the site is non-interactive, such compliance is able to hold. This allows the site to transmit publicly released sound recordings as long as certain conditions are met. For example, there is a limit on the number of songs by a certain artist during a three-hour time period, and the site pays 1/7 of a cent in royalties for every track streamed <ref name = licensing> [http://8tracks.com/licensing 8Tracks: Licensing] </ref> <ref>[http://www.inquisitr.com/2569/8tracks-muxtape-without-the-legal-muckiness/ The Inquisitr: 8tracks: Muxtape, Without the Legal Muckiness] </ref>. Listeners are only able to skip an allotted number of tracks per hour, and the listener cannot determine the sequence the mix is heard <ref name = licensing/>.
  
 
=== NSFW ===
 
=== NSFW ===
  
Much of 8tracks would qualify as [[Wikipedia:Nsfw|NSFW]]. Although 8tracks does have a NSFW filter, this does not guarantee that something hasn't slipped through the cracks, as it is up to the users, not the company, to flag content. <ref> http://8tracks.com/content_policy </ref> Many mixes on the site contain appropriate music, yet the mix image inappropriate, sometimes verging on pornographic. This causes problems because users who must filter playlists can only access a limited number of mixes. Users have complained, suggesting that the site changes the filter options to include blocking only a flagged picture, but keeping the playlist viewable. <ref> http://8tracks.uservoice.com/forums/1858-general/suggestions/1552331-provide-a-nsfw-option-so-that-people-listening-at- </ref> The admin's response as of November 2011 was that this idea was being worked on, but so far, no changes to the filter have been implemented.
+
Much of 8tracks would qualify as [[Wikipedia:Nsfw|NSFW]]. Although 8tracks does have a NSFW filter, this does not guarantee that something hasn't slipped through the cracks, as it is up to the users, not the company, to flag content. <ref> [http://8tracks.com/content_policy 8Tracks Content Policy] </ref> Many mixes on the site contain appropriate music, yet the mix image inappropriate, sometimes verging on pornographic. This causes problems because users who must filter playlists can only access a limited number of mixes. Users have complained, suggesting that the site changes the filter options to include blocking only a flagged picture, but keeping the playlist viewable. <ref> [http://8tracks.uservoice.com/forums/1858-general/suggestions/1552331-provide-a-nsfw-option-so-that-people-listening-at- 8Tracks Uservoice: I suggest you provide a NSFW option so that people listening at work can do so without the fear of getting fired] </ref> The admin's response as of November 2011 was that this idea was being worked on, but so far, no changes to the filter have been implemented.
  
 
== References ==
 
== References ==

Revision as of 21:22, 10 December 2012

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8tracks
8tracks.png
8trackshome.png
"Handcrafted Internet Radio" [8tracks.com Site]
Type Internet Radio
Launch Date 2008
Status Active
Product Line Internet Radio
Music-Oriented Social Network
Platform iOS App
Android
Website 8tracks.com

8tracks is an internet radio website that allows users to create, share, and listen to music playlists. It was founded in 2006 by David Porter, who sought to create a "music-oriented social network," and was later launched in 2008.[1] The website gets its name from the concept that each mix or playlist a user creates must consist of at least eight tracks. While anyone can listen to mixes online, in order to create their own mixes, users must create a free account. In addition to the free service, there is also a feature called 8Tracks Plus, which is a subscription-based service without ads. This service costs $25 for a six month subscription.[2] 8tracks is aware of the potential ethical implications involved with a music-based social media website, including copyrights from artists, and necessary agreements with regulatory agencies.

History

David Porter, the founder of 8tracks, claims his idea has been in development since 1999 during his time at the Haas School of Business. Napster's "Hotlist" feature was a large influence for 8tracks. In this feature, users were able to add other users to this "hot list" and that in turn was able to give them access to that user's entire music library. Fascinated by the social nature of London's electronic music scene, Porter drafter a business plan to attract the attention of venture capital firms. Because of his inexperience in business, he joined Live365 to cement his knowledge before deciding to finally found 8tracks in 2006. [1]

Features

Tags

Tagging is one of the key features of 8tracks. Tags are words describing the music in a mix. These are typically genres, such as 'Classical' or 'Folk', but they can also describe events or emotions, such as 'Summer' or 'Sad'. DJs must tag their mixes with at least two tags before publishing them to ensure that mixes can be easily found and are uniformly labeled. The tag feature is extremely user-friendly; to choose a mix, listeners can either search for a mood, genre, or artist, or they can click on popular tags that appear in a cloud. When a tag is selected from the cloud, the cloud reloads to show similar tags to the one that was chosen. This feature helps listeners to find the perfect mix to listen to. Listeners may select up to three tags to seed mixes.

Tags‎

Social Media Integration

8tracks has integrated a variety of social media sites into its design in order to heighten the social aspect of the site. For examples, users creating accounts on the site have the option to log in with Facebook. This enables users to effortlessly share mixes with friends. In addition to syncing Facebook with 8tracks to share music, users also have the ability to share via Twitter, Tumblr, Stumpleupon, Google+, Pintrest, and email.

Not only can users share music over a broad range of social media, but they can also listen to music directly from YouTube. As a song is playing, there is a button that allows users to watch the song's video on YouTube. The video is integrated directly into the same page as the playlist so that users can effortlessly transition from listening via 8tracks to listening via YouTube without interruption.

Mobile Device App

8tracks has a free app for both Android and iOS devices. The newest version of the app includes features such as radio-style playlists based on mood or occasion, full-screen album artwork, and the ability to find and invite friends. 8tracks claims that about one-third of their total users come from mobile devices. The company hopes to increase the amount of mobile streamers with their newest app update, in attempts to mirror Pandora’s user base, which sees 2/3 of users streaming via mobile devices. [3]

User Types

Listeners

Everyone can listen to mixes for free, regardless of whether or not they have an account. Unlike other free music applications such as Pandora or Spotify, no ads interrupt mixes on 8tracks - only visual ads are used on the site. On the home page, listeners can either select multiple tags to sort the mixes or enter favorite artists to get recommended mixes. The range of tags spans from Folk to Dubstep and everything in between. Listeners can also comment on, favorite, and share mixes.

Example Mix

DJs

Anyone with an account can be a DJ. DJs can add a title, image, description, at least 2 tags, and at least 8 tracks. They also have the option to mark mixes as unlisted, which makes them private, or not safe for work (NSFW), which hides them from users who opt-in to a filter. When a DJ uploads songs to the site, they appear in a list next to where the mix is created. There is also a list of tracks from SoundCloud provided by 8tracks for DJs to add to their mix. DJs can also follow and be followed by their peers as well as share mixes via Google+ and Facebook.

Developers

8tracks has an API which developers can use to build an 8tracks player. There is also a forum where developers can ask questions to peers or staff [4]. Both official and third-party apps are available for listeners to use. The API requires an API key and offers a variety of data which can be used to create an app. Official 8tracks apps are available for iPhone, Android, and Mac [5]. In order to comply with copyright laws, developers must record and give the number of plays of each song to 8tracks.

Artists

Artists are able to promote their music on 8tracks with a special account that gives them an artist tag. They are able to create mixes with a combination of their own and others' music, or to post full albums via a content-owner account. By using 8tracks to promote their music, fans have the chance to interact with the artists. Notable artists who use 8tracks to promote their music include: Metric, Bassnector, Carolina Liar, and B.O.B. [6].

Ethical Implications

Legality

In order to comply with the Digital Millennium Copyright Act of 1998, 8tracks has licenses with ASCAP, BMI, and SESAC. Since the site is non-interactive, such compliance is able to hold. This allows the site to transmit publicly released sound recordings as long as certain conditions are met. For example, there is a limit on the number of songs by a certain artist during a three-hour time period, and the site pays 1/7 of a cent in royalties for every track streamed [7] [8]. Listeners are only able to skip an allotted number of tracks per hour, and the listener cannot determine the sequence the mix is heard [7].

NSFW

Much of 8tracks would qualify as NSFW. Although 8tracks does have a NSFW filter, this does not guarantee that something hasn't slipped through the cracks, as it is up to the users, not the company, to flag content. [9] Many mixes on the site contain appropriate music, yet the mix image inappropriate, sometimes verging on pornographic. This causes problems because users who must filter playlists can only access a limited number of mixes. Users have complained, suggesting that the site changes the filter options to include blocking only a flagged picture, but keeping the playlist viewable. [10] The admin's response as of November 2011 was that this idea was being worked on, but so far, no changes to the filter have been implemented.

References

  1. 1.0 1.1 Wired: Interview: David Porter, Founder of 8tracks
  2. 8Tracks Plus
  3. 8tracks launches revamped streaming player for the iOS
  4. 8Tracks: Developers
  5. 8Tracks: Apps
  6. 8Tracks: Artists
  7. 7.0 7.1 8Tracks: Licensing
  8. The Inquisitr: 8tracks: Muxtape, Without the Legal Muckiness
  9. 8Tracks Content Policy
  10. 8Tracks Uservoice: I suggest you provide a NSFW option so that people listening at work can do so without the fear of getting fired

External Links

See Also