Virtual sweatshops

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Virtual sweatshops are a form of crowdsourcing[1] in which companies break large tasks down into smaller tasks that can then be outsourced online to independent contractors. These smaller tasks require human intelligence that computers, algorithms, and artificial intelligence are unable to solve. The first company to use virtual sweatshops cannot be traced, however, the trend began in the early 2000s. Most companies that use virtual sweatshops are not transparent about the process, but the phenomenon gained media attention in December of 2014 when the workers at Amazon’s Mechanical Turk, a form of a virtual sweatshop, protested against the company’s owner[2]. Virtual sweatshops have come under scrutiny in the later half of the 2010s, as ethical concerns regarding working conditions, policy gaps, and transparency have arisen.

Overview

Background

The name “virtual sweatshop” derived from the term “sweatshop”, coined in 1884, which signifies a shop or factory that works employees for long hours and at low wages[3]. Virtual sweatshops are often likened to sweatshops in the Industrial Revolution, except virtual sweatshops are accessible online and can hire on a global scale. Defining attributes of virtual sweatshops include: employees work on tasks outsourced by a company, employees receive low compensation for completed tasks (in US currency, wages can start as low as 1 penny[4]), and all work is completed online.[5] The origins of virtual sweatshops have not been traced to a particular instance in history, however, their usage and popularity emerged in the early 2000s. In 2013, the online outsourcing industry was estimated to have earned $2 billion in revenue, and expected to increase to $25 billion by 2020. This market, comprising of sites like Clickworker, UpWork, Mechanical Turk, Crowdflower, and more, has grown immensely since the early 2000s and is anticipated to continue to prosper well into the 2020s.[6]

Applications

Virtual sweatshops can serve many purposes and are most frequently utilized by large companies. Companies typically outsource small tasks — such as tagging photos, taking surveys, or verifying URLs[7] — to workers all around the world. These tasks can be very simple for humans to complete, but are ones that computers are not yet equipped to handle. Once employees have passed a computer skills and reading comprehension test, they are put to work.[8] Virtual sweatshops can also be used as a platform for companies to challenge scientists in solving complicated problems for financial rewards. This application is the most lucrative form of employment in virtual sweatshops, as these companies are willing to pay high for problems their immediate staff were unable to solve.[9] Virtual sweatshops have also revolutionized data collection for researchers, who’s online surveys can reach a more representative sample of the population.[10]

Amazon's Mechanical Turk

Mechanical Turk was launched by the company Amazon in 2005 and is one of the largest virtual sweatshops in the U.S., with over 0.5 million virtual workers.[11] Workers are referred to as “Turkers” and complete HITs (Human Intelligence Tasks) that are posted on Amazon’s site. The Turkers are able to choose which tasks to complete and are paid in credits for Mechanical Turk was launched by the company Amazon in 2005 and is one of the largest virtual sweatshops in the U.S., with over 0.5 million virtual workers.[12] Workers are referred to as “Turkers” and complete HITs (Human Intelligence Tasks) that are posted on Amazon’s site. The Turkers are able to choose which tasks to complete and are paid in credits for Amazon.com. Turkers can be located anywhere in the world, but their employers must be located in the United States. Employers, also known as Requesters, are able to set the criteria to be hired, and can accept or reject the final product the Turker submits. Mechanical Turk was originally the most successful form of crowdsourcing at the time of its release, but other companies followed suit in the later half of the 2000s and in the 2010s to harness the utility and power virtual sweatshops can provide.[13]

Cambridge Analytica

Reception and Awareness

Ethical Concerns

Policy Gaps

Virtual Trust

Job Exploitation

Use of Virtual Sweatshops in Research

See Also

By Ashley Carroll

  1. https://heinonline.org/HOL/Page?collection=journals&handle=hein.journals/geolr45&id=986&men_tab=srchresults
  2. https://www.theguardian.com/technology/2014/dec/03/amazon-mechanical-turk-workers-protest-jeff-bezos
  3. ”sweatshop”, Merriam-Webster.com, Retrieved March 10th, 2019
  4. Kavanaugh, S., “Virtual Sweatshops Paint A Bleak Picture Of The Future Of Work”, 2017
  5. Cherry, M., “A Taxonomy of Virtual Work”, 2011, p. 962-972
  6. Kavanaugh, S., “Virtual Sweatshops Paint A Bleak Picture Of The Future Of Work”, 2017
  7. https://www.vocativ.com/410794/are-virtual-sweatshops-the-future-of-work/index.html
  8. https://www.newsweek.com/internet-creates-new-kind-sweatshop-75751
  9. https://heinonline.org/HOL/Page?collection=journals&handle=hein.journals/geolr45&id=988&men_tab=srchresults
  10. https://daily.jstor.org/amazons-mechanical-turk-has-reinvented-research/
  11. https://www.vocativ.com/410794/are-virtual-sweatshops-the-future-of-work/index.html
  12. Kavanaugh, S., “Virtual Sweatshops Paint A Bleak Picture Of The Future Of Work”, 2017
  13. Cherry, M., “A Taxonomy of Virtual Work”, 2011, p. 962-972