Yelp Reviewing
Contents
History
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If you want to learn more about Yelp’s history, click here.
Features
Ratings
Yelp’s platform was established based on the users: the number of users that utilize the app and their contributions to the app. In other words, Yelp was created with lists of businesses around the world and information associated with their payments and amenities, but their ratings and reviews were initialized as a blank interface. It allows anyone who has an account to rank their experience on a scale from one to five. These ratings may or may not influence people in the future from using a business’s services.Comments
Comments are construed underneath the ratings, so that people have other ways of responding to experiences that people have had with a business. They are important for others to develop an idea as to if there is a general consensus on whether the business was successful with their services or not.
Photos
While reviews are a good indicator as to whether the local business is a good one, a picture is worth a thousand words. Sometimes, it is important, for example in a restaurant, to see whether the food looks appetizing to the user, or if the restaurant is clean. As much as aesthetics don’t determine whether the food is good quality, some people value the atmosphere of the restaurant when determining if they should go there. Photos are the only ways that users can access that information without being physically present in the restaurant, in this case.
Categories/Filters
Yelp allows a user to specify their preferences. For example, if a user were to look for a restaurant, they would be able to specify whether they would like Japanese food, pizza, Mexican, Chinese, thai, etc. They also have the options of filtering based on price ranges, whether the restaurant delivers, whether the restaurant has a bar, and even whether a restaurant is good for big groups of people. Hair salons would have similar filters, such as “Accepts Online Appointments”, “Open Now”, etc. These filters allow a user to find a local business that matches their preferences as quickly as possible. Filtering has created a better interface for Yelp.
Yelp Growth
Ethical Implications
Freedom of Information
Burying the Bad Reviews
The users had the power to determine their fate, and let other people know about the experiences they had with the business. However, with a world filled with different opinions, there will always be good reviews and bad reviews.
References
- ↑ https://www.yelp.com/about Retrieved 14 March 2018.
- ↑ https://techcrunch.com/2017/02/14/yelp-q-and-a/ Retrieved 13 March 2018.
Yelp is an app that allows users to rate restaurants, businesses, and companies based on their experiences. They determine a rating based on the number of stars they click on. They can choose between 1-5 stars and every time someone looks up that business/restaurant/company, they are able to view all the ratings from previous people. However, Yelp only provides a user with 3 ratings at first. While the ratings show up based on how recent they were posted, a company can “mask” negative reviews by paying yelp to hide the bad reviews. In other words, the 3 reviews on the main page aren’t necessarily bad, but once you click on “See more reviews”, bad reviews can come up, even if they are the most recent ones. Most people are unaware of this situation, but if you log onto Yelp yourself, you’ll see the reality of it.