Tumblr

From SI410
Revision as of 03:17, 7 October 2012 by Davefein (Talk | contribs) (History)

Jump to: navigation, search

Tumblr

x

Tumblr is a microblogging and social networking website owned by Tumblr, Inc. Tumblr users are allowed to post and share various content on their short-form blog, follow other users' blogs, and create private blogs. The site runs using a dashboard interface such that users can access the majority of Tumblr's features and other blogs from one location.[1]

Tumblr was founded in February of 2007 and is stationed in New York City. As of October 3, 2012, Tumblr has since grown to host 75.9 million blogs and is globally rated at rank 37, and rank 20 in the United states, in terms of user traffic.[2][3][4]


History

x

At 19, David Karp[6], the founder and CEO of Tumblr, caught on to a new trend in short-form blog posts, or "tumblelogs." After seeing no platform devoted to such blogs, Karp started working on one himself. Karp had begun programming at 11 after reading "HTML for Dummies" and at 15, dropped out of high school to pursue running his first company, Davidville, which would later change names to Tumblr, Inc.[5]

After beginning work on Tumblr in late 2006, in November of 2007, Tumblr was officially launched with an employee base of just David Karp and another programmer, Marco Arment.


Growth

Two weeks after Tumblr's launch, it had a user base of 75,000. In 2009, Tumblr, Inc. acquired Tumblerette, an application in the Apple Inc App Store, after which Tumblr launched its official app for the iPhone. In 2012, Tumblr began moving towards paid advertising and featured their first brand advertising campaign with Adidas.


Present Day

I'm doing this topic, so I'll be adding more. :3 (David Fein)

  1. Wikipedia "Tumblr" [1]
  2. Tumblr "About" [2]
  3. Alexa Top 500 Global Sites [3]
  4. Alexa Top Sites in United States [4]
  5. Davidville [5]