PrizePicks

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Founded 2015; 8 years ago in Atlanta, Georgia, U.S.

PrizePicks is a Daily Fantasy application based in the United States where users can place bets on strictly player propositions. Similar to other sports betting applications, the company allows consumers to enter daily challenges and win money on individual players performances across the major sports such as the NFL (most popular sport on PrizePicks), MLB, NBA, NHL, NCAA and other various sports.[1] Despite this similarity, PrizePicks exclusively focuses on the performance of individuals on professional sports teams rather than offering bets on the teams in general. This mobile application allows users to place player parlay bets from their phone rather than meeting with a broker. PrizePicks allows you to place up to six player propositions per parlay for a chance to win up to 30 times the money you wager; the more players you include in your wager, the more money you can potentially win if you manage to guess correctly. An interesting aspect that is different from other major sports betting websites is that they offer an option for users to select whether they want to 'flex' their parlays meaning that they can still win money if they get one of the player props wrong.


An example of a flex player parlay


Ethical Concerns

Addiction Different from other sports betting applications, PrizePicks allows users to be only 18 years old compared to the normal sports betting age of 21. From this, some question whether the loophole for younger sports bettors is morally ethical.


Advertising PrizePicks is eligible for users above 18 years old living in 31 of the 50 states. Given this, the company has made sure to advertise their application so many potential users can see.

An example of a PrizePicks advertisement



Normalization of Gambling


References

1. Coles, R., Robert ColesRobert's working to help fellow casual bettors find an edge and become more engaged with betting trends and picks. Whether it be NFL, Robert's working to help fellow casual bettors find an edge and become more engaged with betting trends and picks. Whether it be NFL, Mantini, J., & Caraviello, D. (2021, June 18). What is prizepicks? the new age of Daily Fantasy. USBettingReport.com. Retrieved January 22, 2023, from https://usbettingreport.com/sports-betting/what-is-prizepicks-the-new-age-of-daily-fantasy/

2. Sports gambling site posing as fantasy platform, suit says. Law360. (n.d.). Retrieved January 22, 2023, from https://www.law360.com/articles/1476308/sports-gambling-site-posing-as-fantasy-platform-suit-says

3. Prizepicks Review. BettingData. (n.d.). Retrieved January 22, 2023, from https://bettingdata.com/prizepicks-review

4. Network, I. N. (2022, August 16). Prizepicks named the fastest-growing sports company in America as part of the 2022 inc. 5000 list. INN. Retrieved January 22, 2023, from https://investingnews.com/prizepicks-named-the-fastest-growing-sports-company-in-america-as-part-of-the-2022-inc-5000-list/

5. What sports does PrizePicks offer? PrizePicks. (n.d.). Retrieved January 25, 2023, from https://prizepicks.com/resources/prizepicks-what-sports-does-prizepicks-have

6. Prizepicks.com Traffic Analytics & Market Share | similarweb. (n.d.). Retrieved January 26, 2023, from https://www.similarweb.com/website/prizepicks.com/

7. Mercer, M. (2022, July 12). As sports betting grows, states tackle teenage problem gambling. The Pew Charitable Trusts. Retrieved January 26, 2023, from https://www.pewtrusts.org/en/research-and-analysis/blogs/stateline/2022/07/12/as-sports-betting-grows-states-tackle-teenage-problem-gambling