Difference between revisions of "TikTok"
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[[File:TikTok.png|thumbnail|TikTok Logo]] | [[File:TikTok.png|thumbnail|TikTok Logo]] | ||
| + | TikTok is the newest viral app that’s been expanding in popularity since its creation in September 2016. The app was made as a platform for individual users to create and release short videos up to 60 seconds in length. The app has been downloaded over 1.5 billion times and has 500 million active users per month<ref>https://99firms.com/blog/tiktok-statistics/#gref</ref> with its most popular user having over 40 million followers. In addition to this, 69% of TikToks users span from ages 16 to 24 years old<ref>https://digiday.com/media/everything-you-need-to-know-about-bytedance-the-company-behind-tiktok/</ref>. The app has always targeted a younger audience in order to grow interest and achieve success. | ||
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== How it Started == | == How it Started == | ||
| − | The origin of the app dates back to 2014 with the creation of Musical.ly | + | The origin of the app dates back to 2014 with the creation of Musical.ly. Musical.ly was an app created for people to post videos of themselves lip syncing to various songs and share them with an online community. The app grew in notoriety, reaching 60 million active users before it was bought out by a larger corporation. During this time, the app did not have a large international outreach and almost all users were from the United States. However, in 2016 when Musical.ly was acquired by a company called ByteDance, they included more freedom in video creation as opposed to limiting their content to lip syncing videos. After acquiring musical.ly for over $1 billion, ByteDance changed the name of the app to TikTok <ref>https://www.businessinsider.com/tiktok-app-online-website-video-sharing-2019-7.</ref>. While the app is known as TikTok internationally, it goes by the name of Douyin in China, running off of seperate servers due to China’s regulations <ref>https://en.wikipedia.org/wiki/TikTok</ref>. |
=== ByteDance === | === ByteDance === | ||
| − | ByteDance is a company based in Beijing created by Zhang Yiming in 2012<ref>https://digiday.com/media/everything-you-need-to-know-about-bytedance-the-company-behind-tiktok/</ref>. One of its first apps | + | ByteDance is a company based in Beijing, created by Zhang Yiming in 2012<ref>https://digiday.com/media/everything-you-need-to-know-about-bytedance-the-company-behind-tiktok/</ref>. One of its first apps, Toutiao, is among the most popular sites for people to retrieve the news in all of China. Chinese tech companies, such as ByteDance, benefit since they are able to spread their apps throughout China, but also have outreach that spreads across the world. This is in contrast to companies like Google that are banned from use in China. Moreover, being that all of ByteDance’s apps are free for use, the company receives almost all of its revenue from advertising. That being said, ByteDance’s goal for the creation of TikTok was to target a young audience due to the fact that young audiences have a higher capacity for long term use and often create the newest viral trends. |
== The Ethics of TikTok == | == The Ethics of TikTok == | ||
[[File:Creeping.jpg|thumbnail|Using the app is like being watched over your shoulder]] | [[File:Creeping.jpg|thumbnail|Using the app is like being watched over your shoulder]] | ||
=== Ethics of Surveillance === | === Ethics of Surveillance === | ||
| − | + | Unbenounced to many of its users, TikTok tracks the audio and browsing data every single one of its users<ref>https://www.theverge.com/2020/2/27/21155845/reddit-ceo-steve-huffman-tiktok-privacy-concerns-spyware-fingerprinting-tracking-users</ref>. Not only does this action address unethical means of surveillance, but it also brings into question the transparency of the company and how they're not disclosing the true purpose of what they use this data for. To quote Chaim Gartenberg in his article "Reddit CEO says TikTok is ‘fundamentally parasitic,’" "TikTok parent company ByteDance claims that its fingerprinting techniques are used to identify malicious browser behavior, but Eberl notes his skepticism given that the website still appears to work perfectly fine when those scripts are disabled"<ref>https://www.theverge.com/2020/2/27/21155845/reddit-ceo-steve-huffman-tiktok-privacy-concerns-spyware-fingerprinting-tracking-users</ref>. If the website is able to function perfectly even without using fingerprinting and tracking technology, it brings many concerns to what else the company could be doing with the information. Considering that the information is not crucial to the inner workings of the app, it shows a true breach of privacy for all of the community of users connected by the platform. When discussing this, it is important to mention Steve Mann's paper "Veillance and Reciprocal Transparency: Surveillance versus Sousveillance, AR Glass, Lifeglogging, and Wearable Computing" that determines ByteDance’s position is unethical. At the moment, ByteDance is executing a propertarian model of veillance; since the app is their property they are deciding to survey every action that happens on it. However, this is an unethical use of power for the company. To quote Mann "there is no reason to assume that those in high places(e.g. priests, politicians, police, etc.) are flawless and should thus be able to watch over us without us being able to watch back! Otherwise, the one-sided nature of surveillance allows it to, under certain circumstances, become the very “ladder” that facilitates this high-level corruption"<ref>http://wearcam.org/veillance/part1.pdf</ref>. ByteDance is surveying its users with no opportunity for sousveillance. The company is putting themself at a high level of power, compromising the privacy of all people on the app. Being that the company won’t disclose their true reasoning for fingerprinting each user, they are exercising unethical behavior on behalf of the millions of people who interact with the company’s creation. | |
=== Ethics of targeting a younger audience === | === Ethics of targeting a younger audience === | ||
| − | With TikTok’s goal being to target younger audiences it begs the question if it is an ethical practice to target people who are more easily | + | With TikTok’s goal being to target younger audiences it begs the question if it is an ethical practice to market to target people who are more easily swayedfooled by advertisements. ChildrenKids are impressionable at a young age and can be easy to manipulate with proper marketing and advertisement campaignseasy to manipulate. While TikTok may claim their goal is to target a young audience for the sake of having a long term customer, one could argue that there are ulterior motives involved with that decision. TikTok is practicing unethical behavior by taking advantage of a highly impressionable group of people. |
== References == | == References == | ||
Revision as of 17:34, 13 March 2020
TikTok is the newest viral app that’s been expanding in popularity since its creation in September 2016. The app was made as a platform for individual users to create and release short videos up to 60 seconds in length. The app has been downloaded over 1.5 billion times and has 500 million active users per month[1] with its most popular user having over 40 million followers. In addition to this, 69% of TikToks users span from ages 16 to 24 years old[2]. The app has always targeted a younger audience in order to grow interest and achieve success.
Contents
How it Started
The origin of the app dates back to 2014 with the creation of Musical.ly. Musical.ly was an app created for people to post videos of themselves lip syncing to various songs and share them with an online community. The app grew in notoriety, reaching 60 million active users before it was bought out by a larger corporation. During this time, the app did not have a large international outreach and almost all users were from the United States. However, in 2016 when Musical.ly was acquired by a company called ByteDance, they included more freedom in video creation as opposed to limiting their content to lip syncing videos. After acquiring musical.ly for over $1 billion, ByteDance changed the name of the app to TikTok [3]. While the app is known as TikTok internationally, it goes by the name of Douyin in China, running off of seperate servers due to China’s regulations [4].
ByteDance
ByteDance is a company based in Beijing, created by Zhang Yiming in 2012[5]. One of its first apps, Toutiao, is among the most popular sites for people to retrieve the news in all of China. Chinese tech companies, such as ByteDance, benefit since they are able to spread their apps throughout China, but also have outreach that spreads across the world. This is in contrast to companies like Google that are banned from use in China. Moreover, being that all of ByteDance’s apps are free for use, the company receives almost all of its revenue from advertising. That being said, ByteDance’s goal for the creation of TikTok was to target a young audience due to the fact that young audiences have a higher capacity for long term use and often create the newest viral trends.
The Ethics of TikTok
Ethics of Surveillance
Unbenounced to many of its users, TikTok tracks the audio and browsing data every single one of its users[6]. Not only does this action address unethical means of surveillance, but it also brings into question the transparency of the company and how they're not disclosing the true purpose of what they use this data for. To quote Chaim Gartenberg in his article "Reddit CEO says TikTok is ‘fundamentally parasitic,’" "TikTok parent company ByteDance claims that its fingerprinting techniques are used to identify malicious browser behavior, but Eberl notes his skepticism given that the website still appears to work perfectly fine when those scripts are disabled"[7]. If the website is able to function perfectly even without using fingerprinting and tracking technology, it brings many concerns to what else the company could be doing with the information. Considering that the information is not crucial to the inner workings of the app, it shows a true breach of privacy for all of the community of users connected by the platform. When discussing this, it is important to mention Steve Mann's paper "Veillance and Reciprocal Transparency: Surveillance versus Sousveillance, AR Glass, Lifeglogging, and Wearable Computing" that determines ByteDance’s position is unethical. At the moment, ByteDance is executing a propertarian model of veillance; since the app is their property they are deciding to survey every action that happens on it. However, this is an unethical use of power for the company. To quote Mann "there is no reason to assume that those in high places(e.g. priests, politicians, police, etc.) are flawless and should thus be able to watch over us without us being able to watch back! Otherwise, the one-sided nature of surveillance allows it to, under certain circumstances, become the very “ladder” that facilitates this high-level corruption"[8]. ByteDance is surveying its users with no opportunity for sousveillance. The company is putting themself at a high level of power, compromising the privacy of all people on the app. Being that the company won’t disclose their true reasoning for fingerprinting each user, they are exercising unethical behavior on behalf of the millions of people who interact with the company’s creation.
Ethics of targeting a younger audience
With TikTok’s goal being to target younger audiences it begs the question if it is an ethical practice to market to target people who are more easily swayedfooled by advertisements. ChildrenKids are impressionable at a young age and can be easy to manipulate with proper marketing and advertisement campaignseasy to manipulate. While TikTok may claim their goal is to target a young audience for the sake of having a long term customer, one could argue that there are ulterior motives involved with that decision. TikTok is practicing unethical behavior by taking advantage of a highly impressionable group of people.
References
- ↑ https://99firms.com/blog/tiktok-statistics/#gref
- ↑ https://digiday.com/media/everything-you-need-to-know-about-bytedance-the-company-behind-tiktok/
- ↑ https://www.businessinsider.com/tiktok-app-online-website-video-sharing-2019-7.
- ↑ https://en.wikipedia.org/wiki/TikTok
- ↑ https://digiday.com/media/everything-you-need-to-know-about-bytedance-the-company-behind-tiktok/
- ↑ https://www.theverge.com/2020/2/27/21155845/reddit-ceo-steve-huffman-tiktok-privacy-concerns-spyware-fingerprinting-tracking-users
- ↑ https://www.theverge.com/2020/2/27/21155845/reddit-ceo-steve-huffman-tiktok-privacy-concerns-spyware-fingerprinting-tracking-users
- ↑ http://wearcam.org/veillance/part1.pdf
