Difference between revisions of "Proxy Culture"
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− | According Floridi, proxy culture is the reliance on documented experiences (signifiers) in place of first-hand experiences (the signified). Proxy culture may manifest in many ways, including through the use of Yelp business reviews, Amazon product reviews, and Google Maps to understand businesses, services, products, and more.<ref>Floridi, Luciano. “A Proxy Culture.” ''SpringerLink'', Springer Netherlands, 21 Oct. 2015, link.springer.com/article/10.1007/s13347-015-0209-8. | + | According Floridi, proxy culture is the reliance on documented experiences (signifiers) in place of first-hand experiences (the signified). Proxy culture may manifest in many ways, including through the use of Yelp business reviews, Amazon product reviews, and Google Maps to understand businesses, services, products, and more.<ref name=floridiOriginal>Floridi, Luciano. “A Proxy Culture.” ''SpringerLink'', Springer Netherlands, 21 Oct. 2015, link.springer.com/article/10.1007/s13347-015-0209-8. |
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Revision as of 12:47, 14 March 2019
According Floridi, proxy culture is the reliance on documented experiences (signifiers) in place of first-hand experiences (the signified). Proxy culture may manifest in many ways, including through the use of Yelp business reviews, Amazon product reviews, and Google Maps to understand businesses, services, products, and more.[1]
Credibility
Advantages
Reviewers are often anonymous. This allows participants to be anonymized and more comfortable--their words stand on their own, rather than being attached to their gender, race, and income-level. It may also facilitate more vulnerability and honesty since participants can worry less about repercussions,[2]
Pitfalls
Competitors may often sabotage others in order to gain an upper hand. For example, Amazon sellers have been reported for leaving falsified negative reviews on products that compete with their own.
Moderation
To combat an influx of malicious attacks at open-source knowledge bases, bots using machine learning and artificial intelligence have been developed to monitor or remove questionable content. More convincing but still questionable proxies may pass a bot, but still need to bypass a human moderator to become published.