The Internet's Footprint

From SI410
Jump to: navigation, search

The Internet's Footprint, is a measurement of the effects a company, person, or activity related to the internet has on the environment. It is measured by considering the multiple impacts certain activities and industries have on water, land, air, carbon release, etc. [1] For example, ecologists will measure qualities such as the amount of waste produced or how many non-renewable resources used up to determine the environmental footprint it left on the planet. The Internet and it's digital technologies are believed to be accountable for 3.7% of of global greenhouse gas emissions.[2] The scope of this MediaWiki article covers how the internet leaves a footprint, how the internet has reduced an environmental impact, and limiting the internet's footprint.


How the Internet leaves a footprint

Measuring the Internet

Before calculating the scale of the emissions released by the internet, it is important to define what the internet is and what aspects of the internet come into account when measuring its footprint. This is why analysts and ecologists can only estimate how effective the internet is on the environment. According to Jon Koomey, author and researcher, the internet is made of three main components: end-user equipment, data centers, and access networks. [3]

End-user equipment

End-user equipment is any type of computing, communication, or display device that utilizes the internet. This includes laptops, tablets, phones, wireless routers, televisions, and monitors. There are over 1.6 billion connected devices in the world and each individual device uses carbon emissions from manufacturing. [4] Even though singular devices release fewer emissions, the amount of devices total can use up to 6.2% of the world's electricity from grids generated by coal, oil, and natural gas. [5]

Infographic that visually explains specific internet harms on the planet, (2018, May 7). Infographic: The carbon footprint of the internet. Retrieved March 12, 2021, from https://www.climatecare.org/resources/news/infographic-carbon-footprint-internet/

Data centers

Data centers are the heart of the Internet that keep it running, but they can consume tons of electricity. They need a lot of power to cool IT equipment and power distribution that support the servers. [6] Data centers are supposed to save energy because they consolidate power used for computers while using fewer servers. However, the electricity used to power them is still using large amounts of non-renewable energy(coal and nuclear power stations) and is consequently polluting the planet. [7] Companies, such as Verne Global run two data centers that are close to running on 100% renewable energy. They are located in Iceland whose geographical location and resources allow 72% of the center’s electricity to be sourced from geothermal and hydroelectric sources, which are both renewable. [7] One of the world's largest data centers is located in Loudoun County, Virginia, where it is estimated that about 70% of online traffic worldwide passes through. [8] The main company that powers this data center runs on 1% renewable energy, 2% hydroelectric energy, and 97% nonrenewable energy consisting of coal, gas, and nuclear energy. [8]

Access networks

Access networks require a lot of power, especially when wireless. These networks include landline technologies, mobile data, and cloud storage. Certain internet activity done through these networks such as viewing emails and streaming can harm the planet. Regular and spam emails, especially those that hold an attachment or image can leave a carbon footprint from four to fifty grams. [9] Although it is a minuscule amount when considering all carbon emissions, it can become impactful when applied to large businesses and companies. Text messages and social media posts carry a similar effect, but SMS text messaging has proven to be the eco-friendly mode of communication because it generates the least amount of carbon dioxide emissions. [10] The largest internet activity that generates carbon dioxide is online videos. This includes on-demand streaming services( like Hulu, HBO, and Netflix), youtube, social media videos, and porn. [11]

Cryptocurrencies

This graph shows Bitcoin's power usage worldwide over time. [12]
Another major source of the Internet’s carbon footprint is the rise of cryptocurrencies. The last 12 years have seen the invention and rise in popularity of blockchain based cryptocurrencies such as Bitcoin, however the methods of obtaining and using these digital currencies require massive amounts of energy use.[13] The main energy cost involved in maintaining the blockchain, the network that verifies all the transactions, between all users of a currency. [13] For most cryptocurrencies, this involves users completing complex mathematical calculations through either their personal devices or dedicated mining machines. These computations draw significant amounts of energy, to the point that a single transaction for Bitcoin uses 359.04 kgCO2, which is over 700,000 times more than the average credit card transaction. [14] Current estimates put the worldwide annual power consumption of just Bitcoin at 87.17 TWh, roughly the same power utilized in the country of Finland. [12] In addition to this, most crypto mining happens in regions of the world still reliant on non-renewable energy, namely China. [12] This relationship to non-renewable resources goes as far as speculation that oil and gas companies could dominate the crypto-mining industry in the near future due to their easy access to cheap power. [15]

Despite this, advocates of Bitcoin and other cryptocurrencies argue that the merits of cryptocurrencies outweigh the burden of energy consumption, comparing it to the banking industry or other services that use energy. [16]. There is also considerable evidence that the usage of energy that cryptos create is directly related to the price of various coins. The massive spikes in crypto prices in 2020 have led to a global boom that may eventually subside, thus lowering the total energy costs. [13] There are also examples of “eco-friendly cryptocurrencies”. Examples of this, such as the coin Nano, make use of technologies like block-lattices in place of the blockchain, to help shortcut the energy costs of mining. [17]

How the Internet has reduced environmental footprint

Internet Alternatives

The internet has reduced ecological footprints because it has limited conventional transaction activities that would harmfully impact the environment. The internet supplies online music streaming and music downloads to replace CDs and records which eliminates the waste of production of tangible items. Applications like zoom and face-time can reduce the need to fly or drive to and from certain areas for face-to-face conversation. Technology and the internet have diminished the need for paper with digital alternatives to books, paying bills, and other traditionally printed necessities. In addition to the items listed, the Internet of Things (IoT) has provided us with tools to reduce greenhouse emissions on a large scale. For example, General electric installed around 10,000 sensors in its coal plants to monitor real-time to maximize the production of energy.[18] In the end, “GE says that the system will help remove 0.58 gigatonnes of greenhouse gas emissions per year, equivalent to eliminating roughly 120 million cars, adding 550 million square miles of forest, and replacing 20 billion incandescent light bulbs with LED equivalents.”[19] GE is only one example of an organization using IoT to revolutionize the way they consume energy.

However, COVID-19 has presented us with newer challenges regarding the reduction of carbon footprint. For example, “the study estimates that internet usage increased by up to 40% worldwide following the issuance of stay-at-home orders from January through March 2020 as the virus spread.”[20] With the advent of remote work in the rise of the pandemic, it might seem that the reduced travel back and forth between work and home will help cut down the carbon footprint, “but the transition to a more digitally-centered world is not as clean as one might think”.[20]

Software solution in energy efficiency

How the baseline energy consumption compares with the carbon-aware load. Renewable energy increases at night as that is when wind power is the strongest.[21]

From the Uptime Institute, their research shows that optimizing the physical infrastructure of the data centers only provides a marginal difference in the amount of energy used. [22] For a substantial change in energy use, companies need to look for software solutions to optimize energy. Google has deployed a new strategy at scale to reduce the amount of energy used from carbon. [22] What happens is that data centers receive a lot of different tasks. From there the data centers can deem which task is the most important and execute those. For the tasks that do not need to be in a timely fashion the data centers execute those when renewable energy is more readily available. [21] Google claims that this does not impact the performace of how efficient any of their services work, tasks such as “creating new filter features on Google Photos, YouTube video processing, or adding new words to Google Translate” will just get done at a later time. [21] Google also partnered with a company called DeepMind to develop a machine learning algorithm to cool their data centers better. After Google implemented DeepMind’s machine learning algorithms, they found a 40% reduction in energy consumption needed for cooling. [23] The co-founder of DeepMind Demis Hassabis said the machine learning algorithm that they developed for Google controls around 120 different variables in the data center. [24]The algorithm needs to figure out when and how long it should turn on fans, control windows, etc. Google invested $600 million in the project. Google is also saving hundreds of millions of dollars in the energy saved from their data centers. [25]Also because a lot of other companies run their cloud base products through Google servers, this will, in turn, save those secondary companies money and reduce their energy consumption. DeepMind also plans to implement its algorithm in other sectors that could reduce energy consumption, like power plants. [25]

Limiting the Internet’s footprint

Infographic that visually explains how to reduce the use of the internet and its footprint, (2018, May 7). Infographic: The carbon footprint of the internet. Retrieved March 12, 2021, from https://www.climatecare.org/resources/news/infographic-carbon-footprint-internet/

Corporate Responsibility

The data centers used to power the world wide web are causing as much carbon emissions as the airline industry. [26] Google estimates that one search on their platform requires the energy used to power a 60-watt lightbulb for 17 seconds. This same search, as a result, emits 0.2 grams of carbon dioxide. [26] Over half the world's population uses the internet and the emissions produced by the internet are estimated to double in the next five years.[27] However, there are companies taking initiatives and using research methods to cut down the costs of electricity and as a result, their carbon footprint. For instance, Google, which owns Youtube, one of the world’s largest and busiest websites, built its own data centers to reduce its carbon footprint. [28] Google, as well as Microsoft and Facebook, have built data centers outside of the United States - Google and Microsoft in Finland and Facebook in Denmark and Sweden. These companies decided to build their data centers outside of the United States because renewable energy is more available there. [26]

Utilizing Old Technology

“Researchers at Microsoft's £50m research lab in Cambridge are even turning to older technology in an attempt to turn the clock back – by replacing energy-hungry new machines with the systems used in older, less powerful laptops.”[28] The researchers figured out that the old computers are more energy-efficient and were capable of replacing newer energy-hogging computers. Therefore, plans are underway to build data centers using these older technology systems. At the same time, “MIT researchers have developed a new automated AI system for training and running certain neural networks. Results indicate that, by improving the computational efficiency of the system, it can cut down the pounds of carbon emissions involved — in some cases, down to low triple digits.”[29]

Efficient Design

Stanford University reports that data centers are capable of bringing their emissions down more than eighty percent by improving the efficiency of the processors being used in data centers. They argue that much of the problems data centers face with energy consumption come down to poor design - increased efficiency of processors as well as heating and cooling systems, according to Stanford researchers in 2013, are two simple fixes that will greatly decrease emissions. [30] Google has taken this advice, and since 2014, Google's energy consumption has been recorded at fifty percent less than the industry average because of their efficiency increases in their data centers. [31]All of these big companies and organizations taking alternative approaches to cut down the carbon footprint is innovative because they are utilizing resources from the past to attempt to reduce the carbon footprint of the Internet. However, many of these large corporations, Amazon in particular, are not as transparent about their claims of renewable energy use as they could be. Renewable energy certificates do not always reflect the true nature of the energy being used to power these data centers. despite it being advertised as such. [26]

Individual Responsibility

On the other hand, there are several ways to reduce the internet footprint of individual internet users. Start by unplugging and shutting down computers and other devices when they are not in use to save energy. Putting a computer in sleep mode is advised if it is used often throughout the day. [32] In addition, try to store data on a green cloud provider that runs on renewable energy sources. Another small tip is to use smaller devices such as a phone or tablet instead of a large PC when doing a quick search because they use less energy. [33]

Notes

  1. Admin, L. (2019, August 13). What is an environmental Foot PRINT? (Ecological Footprint). Retrieved March 12, 2021, from https://lpelc.org/what-is-an-environmental-foot-print-ecological-footprint/
  2. Griffiths, S. (2020, March 5). Why your internet habits are not as clean as you think. Retrieved March 12, 2021, from https://www.bbc.com/future/article/20200305-why-your-internet-habits-are-not-as-clean-as-you-think#:~:text=Those%20scraps%20of%20energy%2C%20and,emissions%2C%20according%20to%20some%20estimates.
  3. Googlegreen (Director). (2013, June 07). "How green is the Internet?" summit: Internet Infrastructure | Jon Koomey [Video file]. Retrieved March 12, 2021, from https://www.youtube.com/watch?v=O8-LDLyKaBM
  4. Googlegreen (Director). (2013, June 07). "How green is the Internet?" summit: Internet Infrastructure | Jon Koomey [Video file]. Retrieved March 12, 2021, from https://www.youtube.com/watch?v=O8-LDLyKaBM
  5. C. (2018, May 7). Infographic: The carbon footprint of the internet. Retrieved March 12, 2021, from https://www.climatecare.org/resources/news/infographic-carbon-footprint-internet/
  6. Googlegreen (Director). (2013, June 07). "How green is the Internet?" summit: Internet Infrastructure | Jon Koomey [Video file]. Retrieved March 12, 2021, from https://www.youtube.com/watch?v=O8-LDLyKaBM
  7. 7.0 7.1 Hurst, M. (2017, September 05). How polluting is the internet? Retrieved March 12, 2021, from http://lab.cccb.org/en/how-polluting-is-the-internet/
  8. 8.0 8.1 Harris, John. (2018, July 17). Our phones and gadgets are now endangering the planet. Retrieved April 14, 2021 from [1]
  9. Griffiths, S. (2020, March 5). Why your internet habits are not as clean as you think. Retrieved March 12, 2021, from https://www.bbc.com/future/article/20200305-why-your-internet-habits-are-not-as-clean-as-you-think#:~:text=Those%20scraps%20of%20energy%2C%20and,emissions%2C%20according%20to%20some%20estimates.
  10. Griffiths, S. (2020, March 5). Why your internet habits are not as clean as you think. Retrieved March 12, 2021, from https://www.bbc.com/future/article/20200305-why-your-internet-habits-are-not-as-clean-as-you-think#:~:text=Those%20scraps%20of%20energy%2C%20and,emissions%2C%20according%20to%20some%20estimates.
  11. Griffiths, S. (2020, March 5). Why your internet habits are not as clean as you think. Retrieved March 12, 2021, from https://www.bbc.com/future/article/20200305-why-your-internet-habits-are-not-as-clean-as-you-think#:~:text=Those%20scraps%20of%20energy%2C%20and,emissions%2C%20according%20to%20some%20estimates.
  12. 12.0 12.1 12.2 Bitcoin energy consumption index. (2021, March 10). Retrieved March 25, 2021, from https://digiconomist.net/bitcoin-energy-consumption/
  13. 13.0 13.1 13.2 Soni, S. (2021, March 18). Bitcoin shocker: CRYPTO'S rise may soon LEAVE carbon footprint equivalent to size of LONDON'S emissions. Retrieved March 25, 2021, from https://www.financialexpress.com/industry/bitcoin-shocker-cryptos-rise-may-soon-leave-carbon-footprint-equivalent-to-size-of-londons-emissions/2215513/
  14. Laurent, L. (2021, January 26). Bitcoin Is an Incredibly Dirty Business. Retrieved March 25, 2021, from https://www.bloomberg.com/opinion/articles/2021-01-26/is-bitcoin-mining-worth-the-environmental-cost
  15. Jenkinson, G. (2020, April 28). Eco-Friendly crypto mining is the future as green solutions gain steam. Retrieved March 25, 2021, from https://cointelegraph.com/news/eco-friendly-crypto-mining-is-the-future-as-green-solutions-gain-steam
  16. Browne, R. (2021, February 09). Bitcoin's wild Ride Renews worries about its massive carbon footprint. Retrieved March 25, 2021, from https://www.cnbc.com/2021/02/05/bitcoin-btc-surge-renews-worries-about-its-massive-carbon-footprint.html
  17. Jones, N. (2021, February 10). Sustainable solutions in the great cryptocurrency transition. Retrieved March 25, 2021, from https://ecohustler.com/technology/sustainable-solutions-in-the-great-cryptocurrency-transition/
  18. Chandler, Simon. “How The Internet Of Things Will Help Fight Climate Change.” Forbes, Forbes Magazine, 5 Nov. 2019, www.forbes.com/sites/simonchandler/2019/11/05/how-the-internet-of-things-will-help-fight-climate-change/?sh=317c9e1458a3.
  19. Chandler, Simon. “How The Internet Of Things Will Help Fight Climate Change.” Forbes, Forbes Magazine, 5 Nov. 2019, www.forbes.com/sites/simonchandler/2019/11/05/how-the-internet-of-things-will-help-fight-climate-change/?sh=317c9e1458a3.
  20. 20.0 20.1 Cummings, Mike. “Surge in Digital Activity Has Hidden Environmental Costs.” YaleNews, 3 Feb. 2021, news.yale.edu/2021/01/27/surge-digital-activity-has-hidden-environmental-costs.
  21. 21.0 21.1 21.2 Radovanovic, A. (2020, April 20). Our data centers now work harder when the sun shines and wind blows. Retrieved April 13, 2021, from https://blog.google/inside-google/infrastructure/data-centers-work-harder-sun-shines-wind-blows
  22. 22.0 22.1 Bashroush, R. (2020, January 20). Beyond PUE: Tackling IT’s wasted terawatts. Retrieved April 13, 2021, from https://uptimeinstitute.com/uptime_assets/80ae92ca9b8dfa363a077cb537f51870777499a39218906efc6d4e37e28ac3a0-beyond-pue-tackling-its-wasted-terawatts.pdf/
  23. Vincent, J. (2016, July 21). Google uses DeepMind AI to cut data center energy bills. Retrieved April 13, 2021, from https://www.theverge.com/2016/7/21/12246258/google-deepmind-ai-data-center-cooling
  24. Clark, J. (2016, July 19). Google Cuts Its Giant Electricity Bill With DeepMind-Powered AI. Retrieved April 13, 2021, from https://www.bloomberg.com/news/articles/2016-07-19/google-cuts-its-giant-electricity-bill-with-deepmind-powered-ai
  25. 25.0 25.1 Evans, R. Gao, J. (2020, April 20). DeepMind AI Reduces Google Data Centre Cooling Bill by 40%. Retrieved April 13, 2021, from https://deepmind.com/blog/article/deepmind-ai-reduces-google-data-centre-cooling-bill-40
  26. 26.0 26.1 26.2 26.3 Pearce, Fred. (2018, April 3). Energy Hogs: Can World’s Huge Data Centers Be Made More Efficient? Retrieved on April 14, 2021 from [2]
  27. Griffiths, S. (2020, March 5). Why your internet habits are not as clean as you think. Retrieved March 12, 2021, from https://www.bbc.com/future/article/20200305-why-your-internet-habits-are-not-as-clean-as-you-think#:~:text=Those%20scraps%20of%20energy%2C%20and,emissions%2C%20according%20to%20some%20estimates.
  28. 28.0 28.1 “Web Providers Must Limit Internet's Carbon Footprint, Say, Experts.” The Guardian, Guardian News and Media, 3 May 2009, www.theguardian.com/technology/2009/may/03/internet-carbon-footprint.
  29. Rob Matheson | MIT News Office. “Reducing the Carbon Footprint of Artificial Intelligence.” MIT News | Massachusetts Institute of Technology, news.mit.edu/2020/artificial-intelligence-ai-carbon-footprint-0423.
  30. Golden, Mark. (2013, July 18). Data centers can slash CO2 emissions 88% or more. Retrieved on April 14, 2021 from [3]
  31. Trueman, Charlotte. (2019, August 9). Why data centres are the new frontier in the fight against climate change. Retrieved on April 14, 2021 from [4]
  32. C. (2018, May 7). Infographic: The carbon footprint of the internet. Retrieved March 12, 2021, from https://www.climatecare.org/resources/news/infographic-carbon-footprint-internet/
  33. C. (2018, May 7). Infographic: The carbon footprint of the internet. Retrieved March 12, 2021, from https://www.climatecare.org/resources/news/infographic-carbon-footprint-internet/